If you're in
Network Marketing, there's good news, and there's bad news - and the great news
is that, for you, they're both good news.
In good economic times, people are less interested in career
alternatives but they can easily afford to buy more consumer
goods. In bad times, they crave new business opportunities. Today, we
could soon be facing global recession - and tremendous worldwide
opportunities for you.
The U.S. economy cracked apart due to mortgage meltdowns
and rising fuel costs (energy) that caused great concern. Fears are that an American economic
dive will hurt the entire world economy.
U.S. and worldwide, people are beginning to worry. Once they start worrying,
they quit spending money. This "psychology of fear" fuels bigger recessions.
I'm not saying there is going to be a depression, which is much worse
than a recession. What I am predicting, based on surveys conducted by
our company (which have proved exceedingly accurate over the past 20
years), is higher unemployment and underemployment - good people forced to
work for less money than their qualifications would warrant. Translated:
pushed to work for trashcan wages.
MLM - NETWORK
MARKETING KEEPS GROWING!
MLM A COUNTERCYCLICAL
General economic theory holds that there tends to be a recession
about every eight years. The entire history of the modern United States
reflects this boom-and-bust cycle. Consistently, Network Marketing has
grown during the "down" periods.
The oldest Network Marketing company we can track is the
marine-vegetable (seaweed) supplement company, Wachter's, which started
in 1937 near the bottom of the Great Depression. Nutrilite took off in
1945 during the economic decline immediately following World War II.
Shaklee and Neolife fared well in the post-Korean War slump. Amway got a
good start building with the slump in 1958. Mary Kay started with the
downturn in the 1960s. This theory held true in 1992 when Alliance,
Kaire, Life Plus, and a number of other companies started up and boomed
(then later failed due to legal problems, partnership disputes, and
mismanagement after the recession). Others
went into hyper growth due to the same recession and became
billion dollar companies.
When recession hits,
those with any intelligence are going to scramble to find alternative
sources of income. In their frantic searches, they are going to find
that the best of all alternatives is Network Marketing.
relationship between low-cost entrepreneurship and economics is
important. During the past few years, the world economic boom has made
people complacent. In the U.S., the jobless rate dropped to all-time
lows of less than five percent. People had to be sick, lame, or lazy not
to get a job. Hamburger flippers got higher-paying jobs, such as
assembling computers, and their incomes rose. Rather than looking for an
alternative to a job or seeking extra income, these folks sat around and
When recession hits, those with any intelligence are going to
scramble to find alternative sources of income. In their frantic
searches, they are going to find that the best alternative is MLM also
We followed the increase in growth of several major
Network Marketing companies operating during the recession of 1973-75. Companies
that were not doing badly when the recession started, they had a fair amount of growth. However, when the recession came, they
took off like rockets! During the early 2000's recession
(officially starting in November 2001), MLM company growth rates
jumped higher than they were before the recession.
Another factor that fueling the growth in
Network Marketing is that
many Baby Boomers have put their life savings into the stock market.
With the market's shaky up and down spirals, many Baby Boomers are
slowing their high-flying, fast-spending ways due to meager savings except for
stocks. With the inevitable, cyclical decline of the stock market, they
will see their retirement plan funds lose 25 to 50 percent in value.
Will panic will follow? We hope not! But, Baby Boomers with
good sense will be looking for secondary
ways to build a secondary residual retirement income. A common
phrase today is, "multiple streams of income."
Grab your hat and prepare for the next boom in Network Marketing. If you
are a newcomer, study the industry closely (and quickly). If you are an
old-timer, get out your contact lists for the last two to ten years. In a recession, they will be solid gold! All
you have to do is get out there and help people out of their economic
Now is the best time to grow your Network
Marketing individual business or start your
you are a veteran or a beginning network marketer, the future is bright.
Soon consumers will be looking for the best quality at the best prices.
Where do they find it? In the quality products offered by your Network
Marketing company .
Recession causes people to open their minds to gaining alternative
sources of income. If they are still employed, they are worrying about
the possibility of losing their jobs or having them downgraded. If they
are unemployed, they are seeking ways to build their income without
spending large amounts of money to start another business.
This writer has made serious incomes in MLM - Network
Marketing plus having owned franchises, business
opportunities plus imported exotic cars like DeThomaso
Panteras, Lamborghinis and Ferraris. His analysis is:
MLM - Network Marketing? This field with
Detective at the MLM Watchdog) - is the last chance for
the little guy to make money in America!
Heaven bless you - driven to your financial knees? MLM - Network Marketing is the ultimate "recession-proofing" for your
About Rod Cook B.s., M.A., M.B.A.: Rod
is recognized as THE major researcher in the MLM - Network
Marketing world on economics and MLM Compensation pay plans. His majors include many hours in
mathematics giving him research tools no others in the MLM have.
Rod keeps a list of over 1500 U.S. MLM companies (plus over 100
foreign companies operating in the U.S.) on his MLM Company
World Directory (see www.mlmwatchdog.com) this alone is a research tool
no one else has as far as what MLM compensation pay plans survive.
As the MLM WatchDog, Rod can pick up a telephone and call a company
owner and get a true reading.
His reputation for honesty, integrity, and painfully blunt "telling it like it is" makes him an
industry icon. Rod
says, "MLM is the last chance for the little guy in America and for
that matter the WORLD and I defend it to the death!"
PART 2 MORE RESEARCH MLM BOOMS
PART 3 MORE RESEARCH
MLM RECESSION NETWORK MARKETING